Clarity Informatics

Clarity Informatics provide cost effective healthcare appraisal and medical best practice solutions for GPs, Hospital Doctors and Nurses, improving clinical standards and patient safety.

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Objectives

Clarity Informatics approached us to improve their digital marketing strategy across a range of platforms, including Facebook, Google & LinkedIn, alongside a fresh strategy for their SEO.

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We've worked with GND for a number of months to deliver trusted, reliable social media management in the healthcare sector.

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Our strategy

We deployed an integrated strategy of testing each platform for volume and quality of traffic. Our approach focused on the three major channels of Facebook, Google and LinkedIn, optimising our eye-catching campaigns over a period time to achieve outstanding results. For SEO, a dynamic combination of regular content upload and on-site optimisation was used.

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The Results

Over the course of an initial 45-day campaign with Clarity, we; & .

• sent over 420k impressions
• 8k targeted clicks from users who were interested in the Clarity Plus and Clarity TeamNet products